H.265 is the successor standard to H.264, aka MPEG-4 AVC and has generated huge optimism given Industry’s struggle with shortage of bandwidth, spectrum, storage and imminent need to take growing HD content for multi platform delivery. HEVC was approved by ITU-T in Jan 2013 and has been among the most discussed broadcast trends, as well as the key technology offering at NAB and IBC.
India Digital Focus India is growing rapidly, quite literally when we think digital… India boasts world’s third largest online population and is also the second fastest, having grown by 31% last year. A recently published report from ComScore “India Digital Focus ” brings interesting facts on India’s overall digital ecosystem and how it compares with other.
Boundary between web and traditional content delivery is diminishing faster than ever envisioned and Multi platform content delivery is fast emerging as the big frontier for Broadcast Industry. Premium video which has traditionally remained under vaults with strict linear only delivery has gradually started to percolate in the online world although still under aegis of Pay TV subscription..
Two month back Nielson published its Online advertising performance outlook which detailed marketers response to increase their online spends on brand advertising in order to have higher engagement through mobile and social mediums. Latest survey conducted by IAB and PWC seems to strengthen the previous claims – Internet Ad Revenues are growing fast. According to a recent survey.
Video is becoming ubiquitous and has been driving much of the internet traffic, come to mobile network traffic and the landscape is no different. Accordingly to Ericsson’s Mobility Report 2013, video traffic is growing at 60% annually and Video is expected to account for almost half of total global mobile network traffic. Mobile Data Traffic Distribution 2012-2018 The growth resonates.
Digital Fingerprinting is a technology which enables content owners exercise greater control on their copyrighted content by effective identification, tracking and monitoring across distribution channels (broadcast, radio, live, web etc..) while opening additional monetization avenue by exploiting extended value of digital assets. What is Digital Fingerprinting Digital Fingerprints are.
