Online Advertising is the currency that keeps major publishers, networks and search engines, well oiled and running in the current internet world. It offers innovative ways to target millions and billions of connected users and is increasingly trying to extract higher share of advertisers’ budget, which for decades has remained locked to traditional TV and print channels. Today, online.
Broadcast industry is undergoing rapid transformation, add grossly fragmented ecosystem and advertisers /content producers have an uphill task to deliver. Fortunately, second screen featured itself to solve what remained a distant dream in the traditional broadcast world – access to real time analytics, personalized engagement and contextual ad targeting. “Second Screen”.
FFmpeg as we know is an extremely resourceful multimedia toolkit providing range of media operations to record, encode, decode, transcode, convert and stream audio and video files with wide ranging support for multiple codecs, containers and file formats. FFMPEG is an open source framework and the technology powering some of the largest online content aggregators and video platforms. While.
We are amidst most radical times in the history of Television with Pay-TV subscriptions experiencing their greatest 12 month losses on one hand and OTT (Over the top) video witnessing overwhelming rise on other. Television which brought visual entertainment to our homes but kept away “when and what to watch” within its control is challenged by OTT which is reinventing Television.
Peak Application Traffic N.America Fixed Line (Source : Sandvine) Netflix continues to hold and consolidate its supremacy in video streaming which further reinstates incredible value it offers to its growing tribe of 31 m+ North American subscribers as reported by Sandvine in its Global Internet Phenomena Report 2H2013. The reports brings optimism for content owners and studios by reflecting.
Connected TVs are turning mainstream with a whooping 150% growth expected in next 5 years. A recent report from Digital TV Research covering 40 major economies reveals that total number of TV sets connected to the Internet will reach 759 million by 2018 up from 115 million at the end-2010, with 307 million expected by end-2013. In overall percentage terms the numbers translates to staggering.
