What do cable companies detest most – cord cutters? But today they seem more worried with the growing population of digital natives who had cable in their parents home but are themselves no cord subscribers – the “un-corded generation” who are bypassing cable and relying on commercial and free OTTsources, torrents, antenna feeds and TV network websites to meet their content requirements. TV Everywhere – Bait or Bullet Last quarter Q2 numbers for video subscription across all major. 

Is TV everywhere a result of threat from OTT providers like Netflix, Hulu , LoveFilm , YouTube and alike or is it to realize the true value of content through “long-tail” approach or is it a move to appease growing consumer dissent frustrated on behalf of high cable bills? Well the answer could be a combination of one or more but it is undoubtedly one of the core strategic developments across major cable providers – something prominent in their roadmap to be delivered over next few years. 

Why Cloud or Why not Cloud?  Is cloud the solution? The thought increasingly passes whenever there is a debate how to mitigate a challenge imposed by infrastructure, global reach, faster deployment, expanding customer base and others. Cloud represents a new business model as well as a revolution embarked as version 2.0 for platform and services. A recent study by Gartner forecasts cloud services market to grow from $68B in 2010 to $149B in 2014. Looking back, the last decade oversaw computing and. 

Why Cloud Content Service Troubled with the growing stack of DVD’s,  stuck with copying and syncing media libraries before starting  your journey, frustrated for not been able to play the purchased content on device of choice or hassled by constant fear of system /disk crash. All this and more could be a passé’ once cloud based content services become mainstream bringing assurance and convenience to access your content on device of your choice wherever you go, whenever you want! Digital. 

Connected TV Challenges New launches of digital media adaptors / Smart TV models, increasingly content tie- ups among OEMs, service providers and studios; expanding Netflix user base and all round euphoria for Connected TV as the future of television – But are consumers ready or are there still queries which remain cornerstone for evaluation Is Connected TV ready for Primetime? How many users will actually fall in the category of cord cutting (cable or satellite service) and rely solely. 

Connected TV is going to be one of the most widely debated candidates in 2011 gaining huge consumer interest and tremendous commitment from TV manufacturers (LG netcast, Samsung, Panasonic, Sony and others) with forecasted shipment in 2014 to cross 122 million units. Forrester also predicts that more than 43 million US homes will have at least one connected TV by 2015. In Smart TV – Part I, we reviewed the journey in TV Technology and its adoption pattern, now let’s overview the key expectations.