Media & Entertainment Industry Trends, Technology and Research

Nitin Narang

Digital Architect, Media Technology Consultant and Machine Learning Practitioner. I have passion for TV technology, digital convergence and changing face of Media and Entertainment industry. Currently having fun with AI and Machine Learning.

#2 M&E Industry Research – Online Video Consumption in India Increases 100% in 2 Years

Growth of Online Video Consumption India

Content ecosystem is rapidly growing Online and emergence of new platforms, connected devices, video portals, increasing bandwidth and changing consumer habits for anywhere, anytime, anydevice viewing is augmenting the online consumption story. Latest report released from comScore  today reports rapid growth in Online video consumption in India where video consumption has doubled in the past two years to 3.7 billion videos per month. This dramatic growth has been driven by a sizeable increase. 

#1 M&E Industry Research – Online Advertising set to Soar

By Nitin Narang | OnMonday, May 6th, 2013 - No Comments »
Online Advertising Outlook for 2013

Online Advertising ecosystem is maturing and it is happening faster than we believed or projected with more established signs of  online brand advertising  gaining spending share against direct response advertising. Nielson recently released “Online Advertising Performance Outlook 2013” which detail marketers response and how they plan to increase their online spending on brand advertising and have higher engagement through mobile and social mediums. Key highlights of the report In. 

#2 Concept Series : What is the Difference between OTT and IPTV

Key Difference OTT vs. IPTV

Is OTT better than IPTV, will OTT replace IPTV has been some of the long pending debates. At an onset it is unfair to compare OTT with IPTV since there exists more dissimilarities that what meets the eye.  IPTV (Internet Protocol Television) and OTT (Over the Top) although share key commonality of using internet as the content delivery mechanism but outside that they are widely different i.e. business model, quality of service, quality of content, ownership, cost etc. OTT streaming. 

Overview Indian Media and Entertainment Industry

By Nitin Narang | OnMonday, April 8th, 2013 - No Comments »
KPMG - Indian Media and Entertainment Growth Forecast

Indian Media and Entertainment Growth Forecast (Source : KPMG) India is the 14th largest Media & Entertainment market in the world with industry contributing to about 1% of India’s GDP.  Indian Media and Entertainment industry is anticipated to clock revenues worth 917 billion INR  (US$ 16.87 billion), growing 11.8 per cent in 2013 (up from 820 billion INR [US$ 15.09 billion] in 2012. It is among the fastest growing industries  and is set to grow robustly over the next few years in view. 

2013 : Indian Cinema completes 100 year

By Nitin Narang | OnMonday, March 25th, 2013 - No Comments »
Indian Cinema

2013 marks 100 glorious years of Indian cinema. It was a century back when Dadasaheb Phalke, father of Indian Cinema, released his epochal feature film Raja Harishchandra on 3rd May 1913 marking the birth of  Indian film Industry. 100 Years of Indian Film Industry India has the world’s largest film industry in terms of number of films produced and the ticket size but ranks significantly lower in revenues numbers compared to other major markets. The industry which has suffered in last few years. 

#1 Concept Series : How Adobe Pass Works for TV Everywhere

By Nitin Narang | OnSaturday, March 23rd, 2013 - No Comments »
Adobe-Pass-TV-Everywhere- Featured

Adobe Pass is offered by Adobe under Software as a Service (SaaS) model which enables secure communication between end users (consumers), programmers (content owners e.g. HBO, MTV etc.), and pay TV providers (e.g. Dish, Comcast, Time Warner etc.) in order to validate entitlement to play a premium content. The core components of the workflow include client side code integrated with the native app, browser or player and the hosted Adobe Pass Server.  On accessing a premium content user is requested.