Media & Entertainment Industry Trends, Technology and Research

Nitin Narang

Digital Architect, Media Technology Consultant and Machine Learning Practitioner. I have passion for TV technology, digital convergence and changing face of Media and Entertainment industry. Currently having fun with AI and Machine Learning.

#12 M&E Research : Netflix set to become global Internet TV Network, crosses 50 million subscribers

Orange is New Black

Netflix, which gulps around a third of North America’s Internet traffic during peak hours, is innovating to break new frontiers. It’s mantra for no commercials, no long term contract and a straight set fees of eight dollars has found tremendous favor from consumers. The service enables consumers to watch uninterrupted flurry of films and shows at their convenient time on a device of choice, a unique combination which has made Netflix an unparalleled leader in SVOD industry. Netflix Q2 numbers. 

India and Over the Top (OTT) Video Services – An overview

India is a fast growing economy where digital channels are growing constantly both in volume and strength. However, the pace of change can be much faster, since for a country which boasts of a large, educated and young population with increasing income levels, any major technology should quickly achieve mainstream adoption. Sad but ground reality tells a different story. India’s online ecosystem remains devoid of needed infrastructure, broadband is in a sorry state (avg speed less than 2 mbps),. 

#11 M&E Research : Online Ad Revenues races past Broadcast TV in standalone revenue terms

By Nitin Narang | OnSaturday, April 12th, 2014 - No Comments »

Advertising world is getting accustomed to the new world order with Online aggressively leading the pack of media advertising mediums. Riding on double and triple digit growth in internet and Mobile, Online advertising has surpassed broadcast television advertising revenues (national networks, syndication and spot TV). It achieved a similar milestone few years back in 2011 when it surpassed Cable TV ad revenues. With aggregate revenue of $42.8 billion in 2013, Online advertising stands ahead of the. 

#10 M&E Research : Online Video a major force to reckon but remains supplemental

By Nitin Narang | OnWednesday, March 5th, 2014 - No Comments »
Online Video Supplemental -75- Featured

Online video is rising rapidly with convenience to watch anytime, anywhere and on any-device bringing a behavioral shift in viewers consumption habits. This change is further propelled by increasing broadband speeds ,growth in mobile based consumption, expanding connected device ecosystem and surging volumes of premium content becoming online. TV Everywhere which remained stranded for last 4 years is finally making progress and OTT video platforms are gaining widespread favoritism across all age. 

#5 Concept Series : What is the difference between Ad Exchange and Ad Network

Online Advertising is the currency that keeps major publishers, networks and search engines, well oiled and running in the current internet world. It offers innovative ways to target millions and billions of connected users and is increasingly trying to extract higher share of advertisers’ budget, which for decades has remained locked to traditional TV and print channels. Today, online advertising controls over $100 billion in annual marketer’s spend, and includes marketing campaigns. 

#9 M&E Research : Second Screen lacks popular appeal, abundant room to grow

Second Screen Technology - Featured

Broadcast industry is undergoing rapid transformation, add grossly fragmented ecosystem and advertisers /content producers have an uphill task to deliver. Fortunately, second screen featured itself to solve what remained a distant dream in the traditional broadcast world – access to real time analytics, personalized engagement and contextual ad targeting. “Second Screen” or “Companion device” refers to an additional screen (smartphone, ipad, tablet etc.) enabling.