From a passive, dumb device to a connected, intelligent, interactive home entertainment hub, TV technology has unquestionably come a long way in last couple of years. This journey also brought physical changes in Television as plasma made cathode tubes seem pre-historic and then technology shifted gears with LCD and LED bringing unique features, radically thinner form factor, stylish designs and enhanced viewing experience across color accuracy, viewing angle, brightness, contract level and others. But. 

Rewind Feb 2004: Social networking service “Facebook” is born with limited membership to Harvard students to share profile photo, personal facts and option to extend network by invitation. Gains instant popularity among students and a new journey begins. Watch Dark Knight on Facebook 7 Years Hence : 2011 –  Facebook is second most popular site on the planet, has more than 600 million active users and growing, offers extensive features including message exchange, automatic notifications. 

Is OTT becoming a reality? Are customers ready to switch off their Pay TV subscription and jump on the OTT bandwagon or is it seen more as a complementary service. In this Part II, let us review opportunities and envisioned future of OTT. OTT as a concept is not new but had been synonyms with low quality content and largely restricted to PC audience but more recently OTT has started to make it presence felt while simultaneously opening new monetization opportunities and to an extend challenging. 

Is OTT becoming a reality? Are customers ready to switch off their Pay TV subscription and jump on the OTT bandwagon or is it seen more as a complementary service. In this Part I, let us understand the current landscape, what exactly is OTT and its current set of challenges Over the Top Ecosystem Players Current Landscape: With the convenience of anytime viewing through catch up service and Video on Demand (VOD) gaining widespread acceptance, consumers are increasingly using online services like. 

Google is definitely not the first to bring web to TV with similar offerings by Apple, Microsoft and other CE manufacturers (connected TV – Samsung, LG etc) in the past but what differentiates GTV is essentially its open nature and a shift away from the walled garden approach. Google TV brings an open platform build on android, full version support for Flash 10.1 (access ready for existing online content… ipad??), android applications (your phone working as TV remote) and Chrome bringing. 

Beginning of 21st Century has seen tremendous growth of Internet and similarly exponential growth in generation, publication and consumption of online video content. While option to access and consume media services anytime, anywhere and on any connected device has benefited consumers with added convenience, it has also opened interesting opportunities and commercial models in the user driven, video everywhere ecosystem. A recent study published by Cisco Visual Networking Index (VNI), predicts.