#16 M&E Research : Netflix needs to shine brighter in India

I was a Netflix subscriber in the US, not anymore. Back home in India, I tried a month free subscription for Netflix and HotStar, and only the latter stayed. What really changed? The content is almost the same, and so is the quality, but the key was overall “Value Proposition.” A term often misunderstood in isolation is more a comparative measure based on prevailing environment, competition, and what is found reasonable. Here, Netflix’s value proposition failed to inspire in comparison to other.