About The Site

Media & Entertainment Industry is undergoing a slow metamorphosis with emergence of on-line ecosystem competing  with traditional models of content distribution, rights, subscription and advertising. We are amongst one of the most exciting times with changing role of media stakeholders, mergers and consolidation, growing consumer expectations, gross fragmentation and emergence of new platforms and devices. This new landscape brings new rules, challenges and opportunities which needs to be evaluated, contested and pragmatically implemented to survive, compete and grow.

This blog is an attempt to  analyse, debate, inform and self-learn on the changes which impact us as its most active participants.