Online Advertising ecosystem is maturing and it is happening faster than we believed or projected with more established signs of online brand advertising gaining spending share against direct response advertising. Nielson recently released “Online Advertising Performance Outlook 2013” which detail marketers response and how they plan to increase their online spending on.
Is OTT better than IPTV, will OTT replace IPTV has been some of the long pending debates. At an onset it is unfair to compare OTT with IPTV since there exists more dissimilarities that what meets the eye. IPTV (Internet Protocol Television) and OTT (Over the Top) although share key commonality of using internet as the content delivery mechanism but outside that they are widely different.
Indian Media and Entertainment Growth Forecast (Source : KPMG) India is the 14th largest Media & Entertainment market in the world with industry contributing to about 1% of India’s GDP. Indian Media and Entertainment industry is anticipated to clock revenues worth 917 billion INR (US$ 16.87 billion), growing 11.8 per cent in 2013 (up from 820 billion INR [US$ 15.09 billion].
2013 marks 100 glorious years of Indian cinema. It was a century back when Dadasaheb Phalke, father of Indian Cinema, released his epochal feature film Raja Harishchandra on 3rd May 1913 marking the birth of Indian film Industry. 100 Years of Indian Film Industry India has the world’s largest film industry in terms of number of films produced and the ticket size but ranks significantly.
Adobe Pass is offered by Adobe under Software as a Service (SaaS) model which enables secure communication between end users (consumers), programmers (content owners e.g. HBO, MTV etc.), and pay TV providers (e.g. Dish, Comcast, Time Warner etc.) in order to validate entitlement to play a premium content. The core components of the workflow include client side code integrated with the native.
Will the Future of Television be a complete makeover from where it stands today? Let’s face it – not much has changed in the way we have interfaced and interacted with Television for the best part of last several decades. Physically television has seen change – bigger, brighter and wider screen, thinner bezel, more pixels, higher resolution, more connectors and yes more buttons.