Two month back Nielson published its Online advertising performance outlook which detailed marketers response to increase their online spends on brand advertising in order to have higher engagement through mobile and social mediums. Latest survey conducted by IAB and PWC seems to strengthen the previous claims – Internet Ad Revenues are growing fast. According to a recent survey.
Video is becoming ubiquitous and has been driving much of the internet traffic, come to mobile network traffic and the landscape is no different. Accordingly to Ericsson’s Mobility Report 2013, video traffic is growing at 60% annually and Video is expected to account for almost half of total global mobile network traffic. Mobile Data Traffic Distribution 2012-2018 The growth resonates.
Digital Fingerprinting is a technology which enables content owners exercise greater control on their copyrighted content by effective identification, tracking and monitoring across distribution channels (broadcast, radio, live, web etc..) while opening additional monetization avenue by exploiting extended value of digital assets.What is Digital Fingerprinting Digital Fingerprints are.
Microsoft recently revealed its third generation Xbox – “Xbox One”, 8 years after its hugely successful predecessor Xbox 360 (having sold over 77 million units) pitching it against its closest rival Sony’s PS4. The platform has had huge expectations both from technology and gaming circles with equal share of rumors right from naming , backward compatibility,.
#3 M&E Research : Original Professional Online Video offers great potential to complete for Ad Spends
A week ago Mr. Schmidt declared Television has already lost to Online Video, meanwhile “Arrested Development” is expected to outrun both “Hemlock Grove” and “House of Cards” from Netflix’s original content series. We are amidst very interesting times for video ecosystem as a whole with new generation virtual MSOs surging ahead and Online video.
Content ecosystem is rapidly growing Online and emergence of new platforms, connected devices, video portals, increasing bandwidth and changing consumer habits for anywhere, anytime, anydevice viewing is augmenting the online consumption story. Latest report released from comScore today reports rapid growth in Online video consumption in India where video consumption has doubled in the.