We are amidst most radical times in the history of Television with Pay-TV subscriptions experiencing their greatest 12 month losses on one hand and OTT (Over the top) video witnessing overwhelming rise on other. Television which brought visual entertainment to our homes but kept away “when and what to watch” within its control is challenged by OTT which is reinventing Television.
Peak Application Traffic N.America Fixed Line (Source : Sandvine) Netflix continues to hold and consolidate its supremacy in video streaming which further reinstates incredible value it offers to its growing tribe of 31 m+ North American subscribers as reported by Sandvine in its Global Internet Phenomena Report 2H2013. The reports brings optimism for content owners and studios by reflecting.
Connected TVs are turning mainstream with a whooping 150% growth expected in next 5 years. A recent report from Digital TV Research covering 40 major economies reveals that total number of TV sets connected to the Internet will reach 759 million by 2018 up from 115 million at the end-2010, with 307 million expected by end-2013. In overall percentage terms the numbers translates to staggering.
H.265 is the successor standard to H.264, aka MPEG-4 AVC and has generated huge optimism given Industry’s struggle with shortage of bandwidth, spectrum, storage and imminent need to take growing HD content for multi platform delivery. HEVC was approved by ITU-T in Jan 2013 and has been among the most discussed broadcast trends, as well as the key technology offering at NAB and IBC.
India Digital Focus India is growing rapidly, quite literally when we think digital… India boasts world’s third largest online population and is also the second fastest, having grown by 31% last year. A recently published report from ComScore “India Digital Focus ” brings interesting facts on India’s overall digital ecosystem and how it compares with other.
Boundary between web and traditional content delivery is diminishing faster than ever envisioned and Multi platform content delivery is fast emerging as the big frontier for Broadcast Industry. Premium video which has traditionally remained under vaults with strict linear only delivery has gradually started to percolate in the online world although still under aegis of Pay TV subscription..