Is OTT becoming a reality? Are customers ready to switch off their Pay TV subscription and jump on the OTT bandwagon or is it seen more as a complementary service. In this Part II, let us review opportunities and envisioned future of OTT. OTT as a concept is not new but had been synonyms with low quality content and largely restricted to PC audience but more recently OTT has started to make.
Is OTT becoming a reality? Are customers ready to switch off their Pay TV subscription and jump on the OTT bandwagon or is it seen more as a complementary service. In this Part I, let us understand the current landscape, what exactly is OTT and its current set of challengesOver the Top Ecosystem PlayersCurrent Landscape: With the convenience of anytime viewing through catch up service.
Google is definitely not the first to bring web to TV with similar offerings by Apple, Microsoft and other CE manufacturers (connected TV – Samsung, LG etc) in the past but what differentiates GTV is essentially its open nature and a shift away from the walled garden approach. Google TV brings an open platform build on android, full version support for Flash 10.1 (access ready for.
Beginning of 21st Century has seen tremendous growth of Internet and similarly exponential growth in generation, publication and consumption of online video content. While option to access and consume media services anytime, anywhere and on any connected device has benefited consumers with added convenience, it has also opened interesting opportunities and commercial models in the user driven,.