As we close the doors on 2016, we are entering into most fascinating times in the history of online video. Over the top (OTT) video, which started as a complementary service to Television has unfolded into a multi-billion dollar SVOD industry, and shows no signs of slowing down. Netflix, Hulu and Amazon have emerged as new age entertainment giants, and Virtual MVPD providers are re-wiring online to bridge any gaps from traditional TV. It is thrilling to witness new events reshaping OTT services.
HLS or HTTP Live Streaming provides a reliable way to deliver continuous and long-form audio and video over the Internet. It has become a default standard for online delivery of audio and video serving content on host of devices and browser environments. What makes HLS a better option than RTMP or RTSP chunked streaming is deployment with standard http severs and http as communication protocol. HLS can be used to deliver a single bitrate file or in a more advanced format, multiple bitrates..
In US alone, over 1.5 millions households bought an UHD TV in the first quarter of 2016 but with current environment, the short answer is a No and the long answer will need some more reading below. CES saw it and so did NAB and for best part of last two years, UHD remains an all favorite theme for TV, Blu-ray and STB chipset manufactures, camera OEMs, studios, media production houses and OTT platform players in each and every technology show. Ironically there is neither enough content out there.
Netflix has had phenomenal success over the years as it expanded its footprint in US, Europe and other developed nations of the world. In Jan 2016 with exception of China; Netflix unleashed its growth engine to cover the globe and is now present in 130 countries. It’s recent expansion targets among them India which is home for second largest Internet users, second largest smart phone users and the largest population of 15-25 year young’s in the world. Netflix rise from a DVD.
Netflix has over $2.3 billion in debt, runs a negative free cash flow and trades at 300+ times earnings. But it was the top performer in 2015 S&P 500 and shareholders romance does not seems to be getting over anytime soon. Rising from a DVD delivery business to the largest Internet TV player on this planet, Netflix success is a rare example of genius, hard work, luck and strategy working right. Over the Top Video made astonishing gains in 2015 and the tread continues as consumers.
Is OTT wave becoming tsunami for Pay-TV? Not yet but the wave is getting bigger, bolder and more visible. Netflix remains the poster boy for SVOD revolution with all premium OTT providers expanding to more devices, territories and adding richer content to their portfolios. Major SVOD providers have also surpassed broadcasters and Pay-TV providers in delivering content with 4K, UHD and HDR content.. A recent report from Park Associates shows consumers are watching over twice the amount of.