#5 M&E Research : Online Advertising grows, Internet Ad Revenues set New Record
Two month back Nielson published its Online advertising performance outlook which detailed marketers response to increase their online spends on brand advertising in order to have higher engagement through mobile and social mediums. Latest survey conducted by IAB and PWC seems to strengthen the previous claims – Internet Ad Revenues are growing fast.
According to a recent survey by Interactive Advertising Bureau (IAB) and PwC , first quarter 2013 digital advertising revenues stood at
$9.6 billion, representing an increase of 15.6% over first quarter 2012 numbers ($8.3 billion). The report clearly demonstrates the growing clout of digital advertising and how marketers (advertisers, agencies, and publishers) are recognizing and leveraging digital mediums to reach extended audiences across multiple platforms round the clock.
The report also brings fresh perspective to marketing agencies who still spend major chunk of their advertising spends in traditional media categories to re-look at online mediums for greater and cheaper campaigns. Online advertising which surpassed print advertising last year is rapidly growing which is compounded by growth of networks, amount of time consumers are spending with digital platforms and real time data capturing techniques which come naturally to the medium. More dollars and greater advertising budgets are expected to flow once an accepted measurement metric is established for effectiveness of Online campaign’s in terms of unique visitors, impressions, click rates, sales conversions etc.