Media & Entertainment Industry Trends, Technology and Research

#2 M&E Industry Research – Online Video Consumption in India Increases 100% in 2 Years

Posted In New Media, OTT, Research - By Nitin Narang on Tuesday, May 7th, 2013 With 1 Comment

Content ecosystem is rapidly growing Online and emergence of new platforms, connected devices, video portals, increasing bandwidth and changing consumer habits for anywhere, anytime, anydevice viewing is augmenting the online consumption story. Latest report released from comScore  today reports rapid growth in Online video consumption in India where video consumption has doubled in the past two years to 3.7 billion videos per month. This dramatic growth has been driven by a sizeable increase in the number of online video viewers, in addition to increasing consumption per viewer. The total online video audience in India has grown 74 percent to 54 million viewers, with the average viewer watching 18 percent more videos and spending 28 percent more time viewing.

Top 10 Video Properties by Unique Viewers

In terms of top video properties Google Sites, driven primarily by video viewing at, ranked as the top online video

Growth of Online Video Consumption India

Growth of Online Video Consumption India

property in March with 31.5 million unique viewers, followed by Facebook with 18.6 million, and Yahoo! Sites with 8.2 million. Video ad platforms VDOPIA (6.4 million viewers) and TubeMogul (5.5 million viewers) rounded out the top five, highlighting that these platforms can deliver reach similar to that of the top video content networks.

Google Sites also led the pack in total video views delivered at nearly 2.1 billion, representing more than half the total online video market in India. Facebook ranked a distant second with 150 million views, followed by at 83 million. While Google Sites also ranked at the top in terms of average viewing time, Dailymotion was a strong #2 at nearly one hour per viewer during the month

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About - Digital Media Technology Consultant. I have passion for TV technology, digital convergence and changing face of Media and Entertainment industry.

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  1. […]  Online video consumption has grown by over 100% in last two years, YouTube remains the most visited site for Online video, followed by Facebook, Yahoo, Dailymotion and Vevo. Local Online streaming platforms have started to mushroom but still lag the reach and resources […]