Overview Indian Media and Entertainment Industry
India is the 14th largest Media & Entertainment market in the world with industry contributing to about 1% of India’s GDP. Indian Media and Entertainment industry is anticipated to clock revenues worth 917 billion INR (US$ 16.87 billion), growing 11.8 per cent in 2013 (up from 820 billion INR [US$ 15.09 billion] in 2012. It is among the fastest growing industries and is set to grow robustly over the next few years in view of improving macro economic conditions, move to digitization, higher disposable incomes, rising spending power, role of foreign Direct investment and positive demographic indicators.
India is witnessing rising disposable incomes among working classes, business and agricultural sectors which coupled with macro-economic stability is bringing a paradigm shift in Indian consumer’s lifestyles. The improvement in Lifestyle and standard of living has huge importance to entertainment avenues and growth of M&E industry. The Indian M&E industry is the fastest growing followed by China (14 per cent), Russia (12 per cent) and Brazil (11 per cent) as it is projected to reach 1,764 billion INR (37.6 billion USD) by 2016, with a CAGR of about 17%1 from 2012 to 2016.
The future for Indian M&E industry is on a growth trajectory with several key initiatives like cable DAS roll-out, Phase 3 licensing for radio and 4G roll-out paving the industry for further expansion