#2 Concept Series : What is the Difference between OTT and IPTV
Is OTT better than IPTV, will OTT replace IPTV has been some of the long pending debates. At an onset it is unfair to compare OTT with IPTV since there exists more dissimilarities that what meets the eye. IPTV (Internet Protocol Television) and OTT (Over the Top) although share key commonality of using internet as the content delivery mechanism but outside that they are widely different i.e. business model, quality of service, quality of content, ownership, cost etc. OTT streaming is the delivery of audio/video content using regular / open / unmanaged Internet and unlike IPTV, there is no dedicated network or infrastructure provided by the operator. Last few years have seen OTT gaining widespread popularity with large number of relatively low cost service providers like Netflix, Hulu etc. offering video on demand services gaining large market share and widespread consumer loyalty and subscription. Below are some the key differences
Over the Top content delivery has enabled many new non traditional players to enter, establish and compete with traditional players namely CSPs and TSPs . Although OTT service has gained significant subscribers it is still limited by quality and catalog of content offered and remains as a complementary services to regular cable. Today OTT is not competent enough to disrupt or replace the incumbent service providers but future holds great potential.
OTT providers have the advantage of providing cheaper service model without having to make the heavy investments associated with CSPs and telcos TV by harnessing revenues models leveraging existing networks. OTT has provided major boast towards cost saving, convinience, greater choice, freedom and empowerment to users. OTT has also been instrumental in driving multi screen, multi platform content convergence as well as greater role for content owners/providers to have direct relationship with end consumers