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    REVIEWS
    #7 M&E Research : Connected TVs set for massive uptrend -

    Connected TVs are turning mainstream with a whooping 150% growth expected in next 5 years. A recent report from. 

    9 months ago | 0
    Xbox One – Microsoft’s announces Xbox 360 successor – An all inclusive Home Entertainment Platform -

        Microsoft recently revealed its third generation Xbox – “Xbox One”, 8 years after its. 

    1 year ago | 4
    Samsung Smart TV Review – UA40D5900VR : First look -

    Samsung Smart TV UA40D5900VR Sometimes one need not have a reason to treat oneself and hence despite the sudden. 

    3 years ago | 8

    Flipkart debuts with Digiflip Pro XT 712 : Benchmark and hands on review

    By Nikhil Bhatia |On Tue, Jul 1st, 2014 - 1 Comment
    XT 712 Pro

    While it took several years for Amazon to venture into consumer electronics and marry its eCommerce engine with digital consumption, Indian flagship eCommerce giant Flipkart appears to be on a fast track mode. Last week, Flipkart made a bold entry with launch of full HD tablet Pro XT 712, from its private brand Digiflip. Digiflip Pro XT 712 is powered under the hood by 1.3 Ghz quad core CPU. 

    India and Over the Top (OTT) Video Services – An overview

    By Nitin Narang |On Sun, May 18th, 2014 - 1 Comment
    India Connectivity Landscape_Featured

    India is a fast growing economy where digital channels are growing constantly both in volume and strength. However, the pace of change can be much faster, since for a country which boasts of a large, educated and young population with increasing income levels, any major technology should quickly achieve mainstream adoption. Sad but ground reality tells a different story. India’s online. 

    #11 M&E Research : Online Ad Revenues races past Broadcast TV in standalone revenue terms

    By Nitin Narang |On Sat, Apr 12th, 2014 - No Comments »
    Advertising Revenue markey Share by Media -2013 -314x156

    Advertising world is getting accustomed to the new world order with Online aggressively leading the pack of media advertising mediums. Riding on double and triple digit growth in internet and Mobile, Online advertising has surpassed broadcast television advertising revenues (national networks, syndication and spot TV). It achieved a similar milestone few years back in 2011 when it surpassed. 

    #10 M&E Research : Online Video a major force to reckon but remains supplemental

    By Nitin Narang |On Wed, Mar 5th, 2014 - No Comments »
    Online Video Supplemental -75- Featured

    Online video is rising rapidly with convenience to watch anytime, anywhere and on any-device bringing a behavioral shift in viewers consumption habits. This change is further propelled by increasing broadband speeds ,growth in mobile based consumption, expanding connected device ecosystem and surging volumes of premium content becoming online. TV Everywhere which remained stranded for last. 

    #5 Concept Series : What is the difference between Ad Exchange and Ad Network

    By Nitin Narang |On Wed, Feb 12th, 2014 - 1 Comment
    Ad Network Vs Ad Exchange

    Online Advertising is the currency that keeps major publishers, networks and search engines, well oiled and running in the current internet world. It offers innovative ways to target millions and billions of connected users and is increasingly trying to extract higher share of advertisers’ budget, which for decades has remained locked to traditional TV and print channels. Today, online. 

    #9 M&E Research : Second Screen lacks popular appeal, abundant room to grow

    By Nitin Narang |On Wed, Jan 15th, 2014 - 1 Comment
    Second Screen Technology - Featured

    Broadcast industry is undergoing rapid transformation, add grossly fragmented ecosystem and advertisers /content producers have an uphill task to deliver. Fortunately, second screen featured itself to solve what remained a distant dream in the traditional broadcast world – access to real time analytics, personalized engagement and contextual ad targeting. “Second Screen”.