H.265 is the successor standard to H.264, aka MPEG-4 AVC and has generated huge optimism given Industry’s struggle with shortage of bandwidth, spectrum, storage and imminent need to take growing HD content for multi platform delivery. HEVC was approved by ITU-T in Jan 2013 and has been among the most discussed broadcast trends, as well as the key technology offering at NAB and IBC.
As we close the doors on 2016, we are entering into most fascinating times in the history of online video. Over the top (OTT) video, which started as a complementary service to Television has unfolded into a multi-billion dollar SVOD industry, and shows no signs of slowing down. Netflix, Hulu and Amazon have emerged as new age entertainment giants, and Virtual MVPD providers are re-wiring.
HLS or HTTP Live Streaming provides a reliable way to deliver continuous and long-form audio and video over the Internet. It has become a default standard for online delivery of audio and video serving content on host of devices and browser environments. What makes HLS a better option than RTMP or RTSP chunked streaming is deployment with standard http severs and http as communication.
In US alone, over 1.5 millions households bought an UHD TV in the first quarter of 2016 but with current environment, the short answer is a No and the long answer will need some more reading below. CES saw it and so did NAB and for best part of last two years, UHD remains an all favorite theme for TV, Blu-ray and STB chipset manufactures, camera OEMs, studios, media production houses.
Netflix has had phenomenal success over the years as it expanded its footprint in US, Europe and other developed nations of the world. In Jan 2016 with exception of China; Netflix unleashed its growth engine to cover the globe and is now present in 130 countries. It’s recent expansion targets among them India which is home for second largest Internet users, second largest smart.
Netflix has over $2.3 billion in debt, runs a negative free cash flow and trades at 300+ times earnings. But it was the top performer in 2015 S&P 500 and shareholders romance does not seems to be getting over anytime soon. Rising from a DVD delivery business to the largest Internet TV player on this planet, Netflix success is a rare example of genius, hard work, luck and strategy.
Is OTT wave becoming tsunami for Pay-TV? Not yet but the wave is getting bigger, bolder and more visible. Netflix remains the poster boy for SVOD revolution with all premium OTT providers expanding to more devices, territories and adding richer content to their portfolios. Major SVOD providers have also surpassed broadcasters and Pay-TV providers in delivering content with 4K, UHD.