H.265 is the successor standard to H.264, aka MPEG-4 AVC and has generated huge optimism given Industry’s struggle with shortage of bandwidth, spectrum, storage and imminent need to take growing HD content for multi platform delivery. HEVC was approved by ITU-T in Jan 2013 and has been among the most discussed broadcast trends, as well as the key technology offering at NAB and IBC.
In US alone, over 1.5 millions households bought an UHD TV in the first quarter of 2016 but with current environment, the short answer is a No and the long answer will need some more reading below. CES saw it and so did NAB and for best part of last two years, UHD remains an all favorite theme for TV, Blu-ray and STB chipset manufactures, camera OEMs, studios, media production houses.
Netflix has had phenomenal success over the years as it expanded its footprint in US, Europe and other developed nations of the world. In Jan 2016 with exception of China; Netflix unleashed its growth engine to cover the globe and is now present in 130 countries. It’s recent expansion targets among them India which is home for second largest Internet users, second largest smart.
Netflix has over $2.3 billion in debt, runs a negative free cash flow and trades at 300+ times earnings. But it was the top performer in 2015 S&P 500 and shareholders romance does not seems to be getting over anytime soon. Rising from a DVD delivery business to the largest Internet TV player on this planet, Netflix success is a rare example of genius, hard work, luck and strategy.
Is OTT wave becoming tsunami for Pay-TV? Not yet but the wave is getting bigger, bolder and more visible. Netflix remains the poster boy for SVOD revolution with all premium OTT providers expanding to more devices, territories and adding richer content to their portfolios. Major SVOD providers have also surpassed broadcasters and Pay-TV providers in delivering content with 4K, UHD.
Walk past a TV display section in any large electronic store and Ultra HD screens makes you stop and take notice. The screen looks stunning and the display experience makes you think – Is it time to switch to 4K UHD? 2015 marks the year when UHD and 4K have flooded the floors in CES, IBC and TV OEMs are not leaving any stones unturned to market the UHD magic. Recent CEA report predicts.
The wait for Apple WWDC is finally over but Apple TV plans still remain a mystery. Had Apple announced its internet TV service, this story would have more reasons to prove its point. Regardless, Apple does controls a large part of Over the Top video delivery. Apple devices drive 62% of all authenticated pay-for-TV video views and it is the preferred medium where premium programming behemoths.