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    Media Concepts
    #5 Concept Series : What is the difference between Ad Exchange and Ad Network -

    Online Advertising is the currency that keeps major publishers, networks and search engines, well oiled and running. 

    6 months ago | 1
    #4 Concept Series : What is the difference between HEVC (H.265) and H.264 (MPEG-4 AVC) -

    H.265 is the successor standard to H.264, aka MPEG-4 AVC and has generated huge optimism given Industry’s. 

    10 months ago | 10
    #3 Concept Series : What is Digital Fingerprinting -

    Digital Fingerprinting is a technology which enables content owners  exercise greater control on their copyrighted. 

    1 year ago | 0

    #12 M&E Research : Netflix set to become global Internet TV Network, crosses 50 million subscribers

    By Nitin Narang |On Sat, Jul 26th, 2014 - 1 Comment
    Orange is New Black

    Netflix, which gulps around a third of North America’s Internet traffic during peak hours, is innovating to break new frontiers. It’s mantra for no commercials, no long term contract and a straight set fees of eight dollars has found tremendous favor from consumers. The service enables consumers to watch uninterrupted flurry of films and shows at their convenient time on a device. 

    Flipkart debuts with Digiflip Pro XT 712 : Benchmark and hands on review

    By Nikhil Bhatia |On Tue, Jul 1st, 2014 - 1 Comment
    XT 712 Pro

    While it took several years for Amazon to venture into consumer electronics and marry its eCommerce engine with digital consumption, Indian flagship eCommerce giant Flipkart appears to be on a fast track mode. Last week, Flipkart made a bold entry with launch of full HD tablet Pro XT 712, from its private brand Digiflip. Digiflip Pro XT 712 is powered under the hood by 1.3 Ghz quad core CPU. 

    India and Over the Top (OTT) Video Services – An overview

    By Nitin Narang |On Sun, May 18th, 2014 - 1 Comment
    India Connectivity Landscape_Featured

    India is a fast growing economy where digital channels are growing constantly both in volume and strength. However, the pace of change can be much faster, since for a country which boasts of a large, educated and young population with increasing income levels, any major technology should quickly achieve mainstream adoption. Sad but ground reality tells a different story. India’s online. 

    #11 M&E Research : Online Ad Revenues races past Broadcast TV in standalone revenue terms

    By Nitin Narang |On Sat, Apr 12th, 2014 - No Comments »
    Advertising Revenue markey Share by Media -2013 -314x156

    Advertising world is getting accustomed to the new world order with Online aggressively leading the pack of media advertising mediums. Riding on double and triple digit growth in internet and Mobile, Online advertising has surpassed broadcast television advertising revenues (national networks, syndication and spot TV). It achieved a similar milestone few years back in 2011 when it surpassed. 

    #10 M&E Research : Online Video a major force to reckon but remains supplemental

    By Nitin Narang |On Wed, Mar 5th, 2014 - No Comments »
    Online Video Supplemental -75- Featured

    Online video is rising rapidly with convenience to watch anytime, anywhere and on any-device bringing a behavioral shift in viewers consumption habits. This change is further propelled by increasing broadband speeds ,growth in mobile based consumption, expanding connected device ecosystem and surging volumes of premium content becoming online. TV Everywhere which remained stranded for last. 

    #5 Concept Series : What is the difference between Ad Exchange and Ad Network

    By Nitin Narang |On Wed, Feb 12th, 2014 - 1 Comment
    Ad Network Vs Ad Exchange

    Online Advertising is the currency that keeps major publishers, networks and search engines, well oiled and running in the current internet world. It offers innovative ways to target millions and billions of connected users and is increasingly trying to extract higher share of advertisers’ budget, which for decades has remained locked to traditional TV and print channels. Today, online.