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    REVIEWS
    #7 M&E Research : Connected TVs set for massive uptrend -

    Connected TVs are turning mainstream with a whooping 150% growth expected in next 5 years. A recent report from. 

    6 months ago | 0
    Xbox One – Microsoft’s announces Xbox 360 successor – An all inclusive Home Entertainment Platform -

        Microsoft recently revealed its third generation Xbox – “Xbox One”, 8 years after its. 

    11 months ago | 4
    Samsung Smart TV Review – UA40D5900VR : First look -

    Samsung Smart TV UA40D5900VR Sometimes one need not have a reason to treat oneself and hence despite the sudden. 

    2 years ago | 8

    #11 M&E Research : Online Ad Revenues races past Broadcast TV in standalone revenue terms

    By Nitin Narang |On Sat, Apr 12th, 2014 - No Comments »
    Advertising Revenue markey Share by Media -2013 -314x156

    Advertising world is getting accustomed to the new world order with Online aggressively leading the pack of media advertising mediums. Riding on double and triple digit growth in internet and Mobile, Online advertising has surpassed broadcast television advertising revenues (national networks, syndication and spot TV). It achieved a similar milestone few years back in 2011 when it surpassed. 

    #10 M&E Research : Online Video a major force to reckon but remains supplemental

    By Nitin Narang |On Wed, Mar 5th, 2014 - No Comments »
    Online Video Supplemental -75- Featured

    Online video is rising rapidly with convenience to watch anytime, anywhere and on any-device bringing a behavioral shift in viewers consumption habits. This change is further propelled by increasing broadband speeds ,growth in mobile based consumption, expanding connected device ecosystem and surging volumes of premium content becoming online. TV Everywhere which remained stranded for last. 

    #5 Concept Series : What is the difference between Ad Exchange and Ad Network

    By Nitin Narang |On Wed, Feb 12th, 2014 - 1 Comment
    Ad Network Vs Ad Exchange

    Online Advertising is the currency that keeps major publishers, networks and search engines, well oiled and running in the current internet world. It offers innovative ways to target millions and billions of connected users and is increasingly trying to extract higher share of advertisers’ budget, which for decades has remained locked to traditional TV and print channels. Today, online. 

    #9 M&E Research : Second Screen lacks popular appeal, abundant room to grow

    By Nitin Narang |On Wed, Jan 15th, 2014 - 1 Comment
    Second Screen Technology - Featured

    Broadcast industry is undergoing rapid transformation, add grossly fragmented ecosystem and advertisers /content producers have an uphill task to deliver. Fortunately, second screen featured itself to solve what remained a distant dream in the traditional broadcast world – access to real time analytics, personalized engagement and contextual ad targeting. “Second Screen”. 

    #1 Technical Series : How to compile FFMPEG under Cygwin

    By Nitin Narang |On Thu, Jan 9th, 2014 - 2 Comments
    ffmpeg under Cygwin on Windows

    FFmpeg as we know is an extremely resourceful multimedia toolkit providing range of media operations to record, encode, decode, transcode, convert and stream audio and video files with wide ranging support for multiple codecs, containers and file formats. FFMPEG is an open source framework and the technology powering some of the largest online content aggregators and video platforms. While. 

    OTT Video is reinventing Television – Part III

    By Nitin Narang |On Wed, Dec 11th, 2013 - 2 Comments
    OTT-Journey-Past-Present-and-Future-314x156

    We are amidst most radical times in the history of Television with Pay-TV subscriptions experiencing their greatest 12 month losses on one hand and OTT (Over the top) video witnessing overwhelming rise on other. Television which brought visual entertainment to our homes but kept away “when and what to watch” within its control is challenged by OTT which is reinventing Television.