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    Media Concepts
    #5 Concept Series : What is the difference between Ad Exchange and Ad Network -

    Online Advertising is the currency that keeps major publishers, networks and search engines, well oiled and running. 

    7 months ago | 1
    #4 Concept Series : What is the difference between HEVC (H.265) and H.264 (MPEG-4 AVC) -

    H.265 is the successor standard to H.264, aka MPEG-4 AVC and has generated huge optimism given Industry’s. 

    12 months ago | 8
    #3 Concept Series : What is Digital Fingerprinting -

    Digital Fingerprinting is a technology which enables content owners  exercise greater control on their copyrighted. 

    1 year ago | 0

    #13 M&E Research : SVOD services growing rapidly, OTT video likely to cross USD 10 Billion in 2014

    By Nitin Narang |On Mon, Aug 11th, 2014 - 1 Comment
    OTT revenue breakup 2014

    While rising SVOD revenues may not be ringing trouble for traditional Pay-TV yet,  subscription video is on rapid upturn.  A recent report from Strategy Analytics reveals SVOD services led by Netflix , Hulu and Amazon will make up nearly half of OTT revenues in North America with overall OTT video market likely to cross $10.7 billion in 2014. Meanwhile traditional service providers are. 

    #2 Technical Series : How to convert video for HTML5 using FFMPEG

    By Nitin Narang |On Sun, Aug 3rd, 2014 - No Comments »
    HTML5 video ffmpeg mp4 webm ogg

    HTML5 introduction of <video> element has made embedding video into a web page a trivial task. The plugin confusions,  video codec availability, container support etc. are far less with browser owning the responsibility to  decode and display video using the underlying multimedia framework . While the support for HTML5 video element is gaining popularity across browsers,  three important. 

    #12 M&E Research : Netflix set to become global Internet TV Network, crosses 50 million subscribers

    By Nitin Narang |On Sat, Jul 26th, 2014 - 1 Comment
    Orange is New Black

    Netflix, which gulps around a third of North America’s Internet traffic during peak hours, is innovating to break new frontiers. It’s mantra for no commercials, no long term contract and a straight set fees of eight dollars has found tremendous favor from consumers. The service enables consumers to watch uninterrupted flurry of films and shows at their convenient time on a device. 

    Flipkart debuts with Digiflip Pro XT 712 : Benchmark and hands on review

    By Nikhil Bhatia |On Tue, Jul 1st, 2014 - 1 Comment
    XT 712 Pro

    While it took several years for Amazon to venture into consumer electronics and marry its eCommerce engine with digital consumption, Indian flagship eCommerce giant Flipkart appears to be on a fast track mode. Last week, Flipkart made a bold entry with launch of full HD tablet Pro XT 712, from its private brand Digiflip. Digiflip Pro XT 712 is powered under the hood by 1.3 Ghz quad core CPU. 

    India and Over the Top (OTT) Video Services – An overview

    By Nitin Narang |On Sun, May 18th, 2014 - 1 Comment
    India Connectivity Landscape_Featured

    India is a fast growing economy where digital channels are growing constantly both in volume and strength. However, the pace of change can be much faster, since for a country which boasts of a large, educated and young population with increasing income levels, any major technology should quickly achieve mainstream adoption. Sad but ground reality tells a different story. India’s online. 

    #11 M&E Research : Online Ad Revenues races past Broadcast TV in standalone revenue terms

    By Nitin Narang |On Sat, Apr 12th, 2014 - No Comments »
    Advertising Revenue markey Share by Media -2013 -314x156

    Advertising world is getting accustomed to the new world order with Online aggressively leading the pack of media advertising mediums. Riding on double and triple digit growth in internet and Mobile, Online advertising has surpassed broadcast television advertising revenues (national networks, syndication and spot TV). It achieved a similar milestone few years back in 2011 when it surpassed.